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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads from 2013


LuckyToBe 100% Me
Company: General Mills
Brand: Lucky Charms
Country: United States
Year: 2013
Region: US National
Business Category: Packaged Foods
Medium: Television
Target: Gays & Mainstream
Agency:

AdRespect Score:


LuckyToBe 100% Me
Company: General Mills
Brand: Lucky Charms
Country: United States
Year: 2013
Region: US National
Business Category: Packaged Foods
Medium: Television
Target: Gays & Mainstream
Agency:

AdRespect Score:


LuckyToBe 100% Me
Company: General Mills
Brand: Lucky Charms
Country: United States
Year: 2013
Region: US National
Business Category: Packaged Foods
Medium: Television
Target: Gays & Mainstream
Agency: McCann Always On and Street Factory Media

AdRespect Score:


LuckyToBe 100% Me
Company: General Mills
Brand: Lucky Charms
Country: United States
Year: 2013
Region: US National
Business Category: Packaged Foods
Medium: Television
Target: Gays & Mainstream
Agency: McCann Always On and Street Factory Media

AdRespect Score:


Spread Good Taste
Company: Kraft Foods
Brand: Grey Poupon
Country: United States
Year: 2013
Region: US National
Business Category: Packaged Foods
Medium: Print
Target: Gays & Mainstream
Agency: CPB Group/Crispin, Porter + Bogusky



Rainbow Tide
Company: Procter & Gamble Co.
Brand: Tide
Country: United States
Year: 2013
Region: US National
Business Category: Household Products
Medium: Social Media
Target: Gays & Mainstream
Agency: Procter & Gamble in-house



Jeff & Patrick LGBT Pride
Company: American Apparel
Brand: American Apparel
Country: United States
Year: 2013
Region: US National
Business Category: Fashion/Apparel
Medium: Social Media
Target: Gays & Mainstream
Agency: American Apparel in-house



You're Having A Lesbian
Company: PFLAG/Parents, Families & Friends of Lesbians & Gays
Brand: What R U Having
Country: Australia
Year: 2013
Region: Australia/New Zealand
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Gays & Mainstream
Agency: What R U Having in-house

AdRespect Score:


Red and White Equal Sign
Company: The Gap
Brand: Banana Republic
Country: United States
Year: 2013
Region: North America
Business Category: Fashion/Apparel
Medium: Social Media
Target: Gays
Agency: Banana Republic in-house



Equal Sign Cans
Company: Red Bull
Brand: Red Bull
Country: Austria
Year: 2013
Region: Europe, US National
Business Category: Non-Alcoholic Beverages
Medium: Social Media
Target: Gays
Agency: Red Bull in-house



Equal Sign Cans
Company: Red Bull
Brand: Red Bull
Country: Austria
Year: 2013
Region: Europe, US National
Business Category: Non-Alcoholic Beverages
Medium: Social Media
Target: Gays
Agency: Red Bull in-house



Dad I'm Gay. In a School Play.
Company: Fuego Azteca hot sauce/salsas picantes
Brand: Fuego Azteca hot sauce/salsas picantes
Country: Ecuador
Year: 2013
Region: Latin/South America
Business Category: Packaged Foods
Medium: Social Media
Target: Gays & Mainstream
Agency: Koenig & Partners



Dress Yours Up for Mardi Gras
Company: SSL International
Brand: Durex
Country: Australia
Year: 2013
Region: Australia/New Zealand
Business Category: Personal Products
Medium: Print
Target: Gays
Agency: Havas Advertising



Construction Worker Cock
Company: SSL International
Brand: Durex
Country: Australia
Year: 2013
Region: Australia/New Zealand
Business Category: Personal Products
Medium: Print
Target: Gays
Agency: Havas Advertising


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