And then it adds, "or unnatural desire?" At the end, it is revealed that she's kissing another woman. The closing line adds, "We're covering the subjects you want to know more about."

The visuals for this Norwegian women's magazine ad (the name means "the latest") are very friendly and positive. However, due to the positioning of the narration, this ad comes across as more neutral than positive.
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Company: DetNye magazine
    View Company Scorecard / Contact Company
Brand: DetNye magazine
Ad Title: Kiss
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Norway
Region: Europe
Agency: Leo Burnett Co.
Year: 1999
Target: Mainstream
Ad Spotter: Catherine Benmaor
Company: DetNye magazine
    View Company Scorecard / Contact Company
Brand: DetNye magazine
Ad Title: Kiss
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Norway
Region: Europe
Agency: Leo Burnett Co.
Year: 1999
Target: Mainstream
Ad Spotter: Catherine Benmaor
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Theme(s)

Same-Sex Affection

Problematic Language

Theme Breakdown

AdRespect Score: 
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Shot from behind and close up, we see a woman with short hair slowly and lovingly kissing someone. The text asks, "Real love?"

And then it adds, "or unnatural desire?" At the end, it is revealed that she's kissing another woman. The closing line adds, "We're covering the subjects you want to know more about."

The visuals for this Norwegian women's magazine ad (the name means "the latest") are very friendly and positive. However, due to the positioning of the narration, this ad comes across as more neutral than positive.

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