At the end, Manning shows up wearing a cooking apron with a cookie sheet in his hands and offers the installer "bruschetta," an appetizer and the installer has a funny look on his face.

Another in the campaign has Jevon Kearse of the Tennessee Titans slap the installer on the butt and he quickly leaves with a nervous expression on his face.

The earlier DIRECTV campaign also alluded to gay feelings from a man getting the service and follows the installer up the roof after saying, "I love you."
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Company: General Motors Corp.
    View Company Scorecard / Contact Company
Brand: DIRECTV
Ad Title: Peyton Manning - Bruschetta
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: Deutsch
Year: 2001
Target: Mainstream
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Theme(s)

Insufficient Masculinity/Femininity

Theme Breakdown

AdRespect Score: 
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The second DIRECTV campaign in Commercial Closet features NFL players at home getting wired for the satellite TV service, along with their personal peculiarities. Indianapolis Colts star Peyton Manning has a DIRECTV installer at his home.

When the installer says, "I suppose you'll be wanting NFL Sunday Ticket," Manning protests, "What, you think all I care about is football? Hey, I'm into other things. Foreign films, cooking shows..." (These obviously being sensitive, or less than masculine, tastes.)

At the end, Manning shows up wearing a cooking apron with a cookie sheet in his hands and offers the installer "bruschetta," an appetizer and the installer has a funny look on his face.

Another in the campaign has Jevon Kearse of the Tennessee Titans slap the installer on the butt and he quickly leaves with a nervous expression on his face.

The earlier DIRECTV campaign also alluded to gay feelings from a man getting the service and follows the installer up the roof after saying, "I love you."

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