With the perfect suburban setting of a bike laying in a front yard, then a perfect home inside, with family pictures, a father's voice says, "Son, life isn't all about money. Nah -- family, health, happiness, those are the important things. I guess what I'm really trying to say is..."
The son is now shown in a hallway, looking into his parents' room. Dad is then revealed to be wearing a dress, wig, pearls and makeup. He continues, "How much will it cost to keep this from your mother?"
The kid looks up in complete amazement, as dad has obviously been caught cross-dressing.
In the ad's close, the kid walks into the bathroom and finds grandpa in his boxers while wearing black stockings, high heels and ear rings as he puts on lipstick. The kid, shocked again, says, "Grandpa??" It leaves open the question of what the kid's father and grandfather were doing together, since cross-dressing among heterosexuals is not usually a group thing.