The son is now shown in a hallway, looking into his parents' room. Dad is then revealed to be wearing a dress, wig, pearls and makeup. He continues, "How much will it cost to keep this from your mother?"

The kid looks up in complete amazement, as dad has obviously been caught cross-dressing.

In the ad's close, the kid walks into the bathroom and finds grandpa in his boxers while wearing black stockings, high heels and ear rings as he puts on lipstick. The kid, shocked again, says, "Grandpa??" It leaves open the question of what the kid's father and grandfather were doing together, since cross-dressing among heterosexuals is not usually a group thing.
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Company: Nintendo Company
    View Company Scorecard / Contact Company
Brand: Nintendo
Ad Title: How Much?
Business Category: Computers/Software/Tech
Media Outlets: Television
Country: United States
Region: North America
Agency: Leo Burnett Co.
Year: 2001
Target: Mainstream
Ad Spotter: Eric Serxner
Company: Nintendo Company
    View Company Scorecard / Contact Company
Brand: Nintendo
Ad Title: How Much?
Business Category: Computers/Software/Tech
Media Outlets: Television
Country: United States
Region: North America
Agency: Leo Burnett Co.
Year: 2001
Target: Mainstream
Ad Spotter: Eric Serxner
Company: Nintendo Company
    View Company Scorecard / Contact Company
Brand: Nintendo
Ad Title: How Much?
Business Category: Computers/Software/Tech
Media Outlets: Television
Country: United States
Region: North America
Agency: Leo Burnett Co.
Year: 2001
Target: Mainstream
Ad Spotter: Eric Serxner
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Theme(s)

Camp/Gay Drag

Dude Looks Like a Lady

GLBT Punch Line

Theme Breakdown

AdRespect Score: 
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With the perfect suburban setting of a bike laying in a front yard, then a perfect home inside, with family pictures, a father's voice says, "Son, life isn't all about money. Nah -- family, health, happiness, those are the important things. I guess what I'm really trying to say is..."

The son is now shown in a hallway, looking into his parents' room. Dad is then revealed to be wearing a dress, wig, pearls and makeup. He continues, "How much will it cost to keep this from your mother?"

The kid looks up in complete amazement, as dad has obviously been caught cross-dressing.

In the ad's close, the kid walks into the bathroom and finds grandpa in his boxers while wearing black stockings, high heels and ear rings as he puts on lipstick. The kid, shocked again, says, "Grandpa??" It leaves open the question of what the kid's father and grandfather were doing together, since cross-dressing among heterosexuals is not usually a group thing.

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Max , Los Angeles
Maybe I'm a bit dense on this one but I just didn't get it. I didn't see it as a gay-negative ad. These guys were crossdressers but what was the point--especially if the ad was targeted to kids?

Conolley , Altamonte Springs, FL
The idea is that the kid can get enough hush money from his dad to buy a game. And maybe he can get two. There is granpa.

Abraham , Washington, DC
I can see why this ad would be seen as negative. Cross-dressing is not accepted by all of society. This ad perpetuates that cross-dressing is wrong. It further says that a child can use the knowledge of this activity, being done in secret by another, for extortion purposes. The ad is just bad!

Andrea James , Los Angeles, CA
Kinda funny, but since shame is the main thing crossdressers seems to have to face, this left me feeling a bit ambivalent.

Jim , St-Georges, Quebec
I usually agree with the ads you classify as negative, but I think this one is hilarious, sorry...

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