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Company: Virgin Group
    View Company Scorecard / Contact Company
Brand: Virgin Atlantic
Ad Title: See the World Differently
Business Category: Airlines
Media Outlets: Television
Country: United States
Region: US National
Agency: Lucky Generals
Year: 2022
Target: Gays & Mainstream
Company: Virgin Group
    View Company Scorecard / Contact Company
Brand: Virgin Atlantic
Ad Title: See the World Differently
Business Category: Airlines
Media Outlets: Television
Country: United States
Region: US National
Agency: Lucky Generals
Year: 2022
Target: Gays & Mainstream
Company: Virgin Group
    View Company Scorecard / Contact Company
Brand: Virgin Atlantic
Ad Title: See the World Differently
Business Category: Airlines
Media Outlets: Television
Country: United States
Region: US National
Agency: Lucky Generals
Year: 2022
Target: Gays & Mainstream
Company: Virgin Group
    View Company Scorecard / Contact Company
Brand: Virgin Atlantic
Ad Title: See the World Differently
Business Category: Airlines
Media Outlets: Television
Country: United States
Region: US National
Agency: Lucky Generals
Year: 2022
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Same-Sex Affection

Same-Sex Couples/Families

Camp/Gay Drag

Theme Breakdown

AdRespect Score: 
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A series of diverse people appear during the gay anthem “I Am What I Am” (originally recorded by Gloria Gaynor but reinterpreted by Lady Blackbird). The diversity is used a bit for comedy, where a middle-aged woman aggressively sticks out her pierced tongue when stopped at the metal detector, and a man in a sparkly wheelchair with a sparkly jacket races through the terminal. A bland male couple cuddles in the terminal and a flight attendant wears sparkly, red eyeshadow while on duty.

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