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Company: General Motors Corp.
    View Company Scorecard / Contact Company
Brand: Opel
Ad Title: Coming Out
Business Category: Automotive
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: unknown
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: General Motors Corp.
    View Company Scorecard / Contact Company
Brand: Opel
Ad Title: Coming Out
Business Category: Automotive
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: unknown
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: General Motors Corp.
    View Company Scorecard / Contact Company
Brand: Opel
Ad Title: Coming Out
Business Category: Automotive
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: unknown
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

GLBT Punchline (laughing with)

Theme Breakdown

AdRespect Score: 
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"You know your parents hate waiting," says a man to his husband at home as he tends to their child. "How do I look?" the other man asks nervously. "Take it easy, okay?" says the first. "They've just got to accept this. And besides, we can't keep this from them forever." He adds a kiss.

The man leaves to have dinner at home with his very ultra-wealthy parents in a mansion that includes knight armor as decoration.

All the build up leads to him announcing, "I..we..we drive an Opel." The family is speechless.

The "coming out" theme gets a twist that might not have worked as well if the man wasn't shown as a happy dad and husband.

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