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Company: Samsung
    View Company Scorecard / Contact Company
Brand: Galaxy Z Flip3
Ad Title: You Are the Gift
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: US National
Agency: McKinney & Silver
Year: 2021
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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A young woman walks down the sidewalk with her girlfriend as the other walks away and lets go of her hand (you could almost miss it!). At the same moment, she looks into the shop window and falls in love (instead!) with a flip phone.

The Backstreet Boys' song "I Want It That Way" starts playing, the phone displays a broken heart emoji and starts playing the "She's Gone" playlist. Then an emoji of the girl (including her purple hair) appears on all the phones in the store, along with unbroken hearts. The store lights come on and everything is normal.

The tagline: You are the gift.

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