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Company: GLSEN / Ad Council
    View Company Scorecard / Contact Company
Brand: GLSEN
Ad Title: That's So Gay - Hilary Duff
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: US National
Agency: Arnold Worldwide
Year: 2008
Target: Mainstream
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Theme(s)

Consciousness Raising

Theme Breakdown

AdRespect Score: 
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OPEN INSIDE A CLOTHING STORE FITTING ROOM. TWO TEEN-AGE GIRLS ARE TRYING ON CLOTHES. ONE PUTS ON A TOP THAT’S PRETTY UGLY.

GIRL 1: Do you like this top? GIRL 2: Ugh. That’s so gay. GIRL 1: Really? GIRL 2: It’s totally gay.

CUT TO SEE HILARY DUFF IS ALSO IN THE DRESSING ROOM. SHE’S HOLDING CLOTHES ON HANGERS IN HER HANDS, LIKE SHE’S ABOUT TO TRY THEM ON.

HILARY DUFF: You know, you really shouldn’t say that. GIRL 2: Say what? HILARY DUFF: Say that something is “gay” when you mean something is bad. It’s insulting.

THE GIRLS LOOK AT EACH OTHER, NOT QUITE UNDERSTANDING. SO HILARY CONTINUES.

Hilary Duff: I mean, imagine if every time something was bad, everybody said “Wow. That’s so “girl wearing a skirt as a top.” THE GIRLS THINK ABOUT THIS FOR A MOMENT AS HILARY ADDS: I like the pants.

HILARY VOICE OVER: When you say “that’s so gay,” do you realize what you say? Knock it off.

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