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Company: GLSEN / Ad Council
    View Company Scorecard / Contact Company
Brand: GLSEN
Ad Title: That's So Gay - Cashiers
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: US National
Agency: Arnold Worldwide
Year: 2008
Target: Mainstream
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Theme(s)

Consciousness Raising

Theme Breakdown

AdRespect Score: 
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Two young female cashiers are behind the register in a store.

EMMA: Are you going out tonight? JULIA: I can’t. My parents say I have to go home right after work. EMMA: Uhh, that’s so gay. JULIA: It’s totally gay.

A mom-type of customer overhears them as she walks over.

CUSTOMER: That’s so Emma and Julia. EMMA: What do you mean “That’s so Emma and Julia?” CUSTOMER: You know, when something is dumb or stupid, you say, “That’s so Emma and Julia.” EMMA: Who says that? CUSTOMER: Everyone. (Said matter-of-factly.)

The announcer says, "Imagine if who you are were used as an insult. When you say “that’s so gay” do you realize what you say? Knock it off."

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Region: US National
Year: 2008

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Region: North America
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Company: GLSEN/Gay, Lesbian and Straight Education Network
Brand: GLSEN
Country: United States
Region: US National
Year: 2008

AdRespect Score:

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