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Company: National Collegiate Athletic Association/NCAA
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Brand: National Collegiate Athletic Association/NCAA
Ad Title: Billie Jean King
Business Category: Sports/Athletics/Fitness/Sporting Goods
Media Outlets: Television
Country: United States
Region: US National
Agency: SS+K/Shepardson, Stern & Kaminsky
Year: 2016
Target: Mainstream


Real GLBT Person

Theme Breakdown

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In this PSA for the NCAA, tennis legend Billie Jean King drives in her car past people playing sports in parks, football/baseball fields, and tennis courts and says, "This is why we love sports. It's in the way they play: free from the pressures and all the money talk. Playing simply for the love of the game. Where everyone has a shot at their definition of success -- on and off the field. This is what we love about sports and what we can still love about college sports."


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