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Company: Allstate Corp.
    View Company Scorecard / Contact Company
Brand: Allstate
Ad Title: Here's to Firsts
Business Category: Financial Services
Media Outlets: Online Video
Country: United States
Region: US National, Global
Agency: T3
Year: 2015
Target: Gays
Company: Allstate Corp.
    View Company Scorecard / Contact Company
Brand: Allstate
Ad Title: Here's to Firsts
Business Category: Financial Services
Media Outlets: Online Video
Country: United States
Region: US National, Global
Agency: T3
Year: 2015
Target: Gays
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Two men (Danny and Andrew) sit with their baby girl, speaking to the camera documentary style, at a family gathering.

"The year has flown by so quickly," Danny says as the other looks on silently. "A year ago we didn't even know we were going to be parents...The second I held her, I knew that she was ours."

“Within our lifetime, we’ve gotten married and had a child, and 20 years ago that wouldn’t have happened,” Danny continues, with a tear rolling down his cheek, adding that he wishes his daughter won’t face the same obstacles they did, “just ones that will make her equally as strong.”

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Company: Allstate Corp.
Brand: Allstate
Country: United States
Region: US National, Global
Year: 2014

AdRespect Score:


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Company: Allstate Corp.
Brand: esurance
Country: United States
Region: US National
Year: 2019

AdRespect Score:

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