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Company: Airbnb
    View Company Scorecard / Contact Company
Brand: Airbnb
Ad Title: Love is Welcome Here
Business Category: Dot-com
Media Outlets: Online Video
Country: United States
Region: Global
Agency: unknown
Year: 2015
Target: Gays
Company: Airbnb
    View Company Scorecard / Contact Company
Brand: Airbnb
Ad Title: Love is Welcome Here
Business Category: Dot-com
Media Outlets: Online Video
Country: United States
Region: Global
Agency: unknown
Year: 2015
Target: Gays
Company: Airbnb
    View Company Scorecard / Contact Company
Brand: Airbnb
Ad Title: Love is Welcome Here
Business Category: Dot-com
Media Outlets: Online Video
Country: United States
Region: Global
Agency: unknown
Year: 2015
Target: Gays
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Theme(s)

Multiple Gender Expressions

Real GLBT Person

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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This spot features several couples talking about their love, including two lesbian couples (one with a son), a couple that includes a trans man, and three gay male couples. The lesbian couple talk about their upcoming marriage, and the challenges in planning a honeymoon "as a queer couple."

"Traveling as a gay couple, some countries are less friendly than others," agrees the male couple.

The trans man says that that he and his girlfriend "pass as a straight couple."

"If people knew that I was trans, that we were queer, would these people talk to us? Would they be kind to us?"

The lesbian mom says, "You never want to come across a situation, where you’re with your child and you’re going to deny you’re a family or pretend like you’re a mother and an aunt."

"Travel breaks down barriers," says one of the older couple, "because people see you. You’re no longer a mystery."

A spokesperson for AirBnB told Gay Star Business, "At Airbnb, we believe in celebrating pride, diversity, and creating a world where people can belong anywhere. Diversity is at the heart of our host community – and our LGBT host community highlights the unique and original flavor of different cultures across the world."

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Mary Sandbothe , Columbia, MO
Finally an ad that representations a real diverse grouping of couples!! Not just gay, white males!!!!!!!!! This is what love is, not just about fitting (passing) into heteronormative society!!!
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Forever Young | Made possible by Hosts
Company: Airbnb
Brand: Airbnb
Country: United States
Region: US National
Year: 2021

AdRespect Score:


We Accept
Company: Airbnb
Brand: Airbnb
Country: United States
Region: US National
Year: 2017

AdRespect Score:

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