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Company: Expedia Group
    View Company Scorecard / Contact Company
Brand: Hotwire.com
Ad Title: Lucky Me
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2014
Target: Gays
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Two men both conservatively dressed, wearing sweaters over button shirts, speak to a camera documentary style. "So our anniversary is coming up and our in-laws have agreed to take care of our kids for a night." His husband adds, "So we can finally get some sleep. The hotel has to be right."

The announcer explains how Hotwire.com works and is a bargain. The first man says it sounds good -- "definitely, it's all about sleep." Then the second says, "Not ALL about sleep." The first responds, "For me it is." Disappointed, his husband turns back to the camera and says, "Lucky me."

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