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Company: General Motors Corp.
    View Company Scorecard / Contact Company
Brand: Chevy/Chevrolet Traverse
Ad Title: The New Us: Traverse
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: US National
Agency: Commonwealth
Year: 2014
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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The narration shows clips of many kinds of families, mixed race couples, adoptive parents, both gay and lesbian parent familiess, single parents, and others.

"And while what it means to be a family hasn't changed what a family looks like, has. This is the new us."

This was one of two gay-inclusive spots from Chevrolet on the Olympics opening ceremony, accompanied by an inclusive Coke commercial that made its debut during a week earlier on the Super Bowl. It is the first time any advertiser has done so during the Olympics.

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