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Company: Carton Rouge à l'homophobie
    View Company Scorecard / Contact Company
Brand: LGBTQ issues awareness
Ad Title: Red Card to Homophobia
Business Category: Nonprofit/NGO (gay)
Media Outlets: Online Video
Country: France
Region: Europe
Agency: Sofilms
Year: 2012
Target: Gays & Mainstream
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Theme(s)

Consciousness Raising

Theme Breakdown

AdRespect Score: 
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Presented in a black and white montage, soccer players and professionals from Europe comment on homophobia in soccer and express their disapproval for discrimination both on and off the field. Soccer player Nicolas Douchez says, "We don’t force left-footed players to play with their right, so why should gay ones pretend to be straight?” Later, Ludovic Giuly comments, “I would never play with a straight player, do you find that shocking? Well it’s the same thing [to refuse to play with a gay player.]” To end the clip, the camera pans down on a players shirt which says “Carton Rouge a L’homophobie” meaning, “Red Card to Homophobia.”

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