Same-Sex Kiss/Gay


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Company: Althea
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Brand: Althea
Ad Title: Same-Sex Kiss/Gay
Business Category: Packaged Foods
Media Outlets: Television
Country: Italy
Region: Europe
Agency: McCann
Year: 2012
Target: Mainstream

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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

GLBT Inclusion

Theme Breakdown

AdRespect Score Explained

AdRespect Score:

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Beginning in December 2012, the Italian company Althea began to release their five part commercial campaign promoting their new flavors of sauces. Each commercial features a couple that varies in orientation and age.

This commercial is one component of the five part commercial campaign which features a gay couple passionately kissing behind an outdoor picnic table. While the camera pans over the scene it focuses on the jar of Althea sauce with the caption “amore e sughi” meaning, “love and sauce.”

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