Home - AdRespect Advertising Media Program
Adding image to dropdown list
AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Colorado National Speedway
    View Company Scorecard / Contact Company
Brand: Colorado National Speedway
Ad Title: He's One of Ours -- They're Not
Business Category: Sports/Athletics/Fitness/Sporting Goods
Media Outlets: Television
Country: United States
Region: US Regional
Agency: unknown
Year: 2009
Target: Mainstream


Insufficient Masculinity/Femininity

Theme Breakdown

AdRespect Score: 
Help AdRespect in its mission with a tax-deductible donation!

In the classic, gays-are-not-masculine approach, this spot first shows a guy sniffing gasoline at a gas station. "He's one of ours" they claim.

Then for contrast, a young man curled up at home is shown while knitting. "He's not."

Next, a male couple in matching pink polo shirts are sipping tea at home together also get the "They're not" rejection.


Be the first to comment on this ad!


Submit An Ad Test An Ad Rate An Ad Post Comments
© 2001 - 2023 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
Legal Statement and Terms of Use
Designed & Powered by Videotex