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Company: Volkswagen
    View Company Scorecard / Contact Company
Brand: Volkswagen New Beetle
Ad Title: Todo Mundo (Everybody)
Business Category: Automotive
Media Outlets: Television
Country: Brazil
Region: Latin/South America
Agency: BBDO Worldwide
Year: 2008
Target: Gays & Mainstream
Ad Spotter: Sergio Cesario
Company: Volkswagen
    View Company Scorecard / Contact Company
Brand: Volkswagen New Beetle
Ad Title: Todo Mundo (Everybody)
Business Category: Automotive
Media Outlets: Television
Country: Brazil
Region: Latin/South America
Agency: BBDO Worldwide
Year: 2008
Target: Gays & Mainstream
Ad Spotter: Sergio Cesario
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Theme(s)

Gay Pride

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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---- Translation ----

This is the NEW BEATLE A car everyone loves.

To avoid any previleged ethnic group, we changed the drivers.

For women not to feel excluded, we changed the driver again.

Then, the gay issues arrived.

...The golden age...

...The left handed...

...And many other groups...

Then, it was said we were stimulating the speed.

And when they all seemed resolved, the racial issue was back again because of the white background.

Due to all these, we gave up showing the New Beatle...

As well as all colors... in respect to the Daltonics.

-- NEW BEATLE

It's not for no reason everyone loves this car.

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