--->
Home - AdRespect Advertising Media Program
Adding image to dropdown list
spacer
AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Berlitz Language School
    View Company Scorecard / Contact Company
Brand: Berlitz
Ad Title: Changing Life Style
Business Category: Miscellaneous
Media Outlets: Television
Country: Israel
Region: Middle East
Agency: Grey Worldwide
Year: 2008
Target: Gays & Mainstream
Company: Berlitz Language School
    View Company Scorecard / Contact Company
Brand: Berlitz
Ad Title: Changing Life Style
Business Category: Miscellaneous
Media Outlets: Television
Country: Israel
Region: Middle East
Agency: Grey Worldwide
Year: 2008
Target: Gays & Mainstream
none

Theme(s)

Multiple Gender Expressions

GLBT Punchline (laughing with)

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

This is one of the earliest transgender spots in which the joke is not the surprise that someone is trans (the ad title uses older terminology of "transsexual").

A woman sits very properly in a bright red outfit drinking tea in a stylish room. The ad appeared in Israel and she says in Spanish, "All my life I felt dissatisfied with my identity. So two weeks ago, I resolved to make the change. And now, I'm a new person." The punchline isn't that she's transgender, instead it is: "I speak Spanish like a real Spaniard."

none

Be the first to comment on this ad!
none


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2023 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex