Matt cuts him off before he can finish and says, "I would love to go out with you."

"I'd love to go out with you, as well, for a drink." The two share a laugh. "I wondered what you meant for a minute."

Matt makes some awkward gestures in an attempt to stop a potentially uncomfortable moment.

"What did you mean?" asks the other, and Matt is at a loss for words.

The scene cuts to the men at a restaurant, where Matt drinks coffee and looks longingly at his co-worker, who eats Alpen cereal. "Be a little less hasty," the announcer says, "with a breakfast that's got a lot more to it. Less haste. More Alpen."
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Company: Weetabix Ltd.
    View Company Scorecard / Contact Company
Brand: Alpen
Ad Title: Less Haste. More Alpen.
Business Category: Packaged Foods
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Helen Langridge Associates
Year: 2004
Target: Mainstream
Company: Weetabix Ltd.
    View Company Scorecard / Contact Company
Brand: Alpen
Ad Title: Less Haste. More Alpen.
Business Category: Packaged Foods
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Helen Langridge Associates
Year: 2004
Target: Mainstream
Company: Weetabix Ltd.
    View Company Scorecard / Contact Company
Brand: Alpen
Ad Title: Less Haste. More Alpen.
Business Category: Packaged Foods
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Helen Langridge Associates
Year: 2004
Target: Mainstream
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Theme(s)

Gay Tease

GLBT Punchline (laughing with)

Homo-queasy

Theme Breakdown

AdRespect Score: 
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Two construction workers are driving to a job. "Matt," one says to the other, "if you're not doing anything tonight, I was wondering..."

Matt cuts him off before he can finish and says, "I would love to go out with you."

"I'd love to go out with you, as well, for a drink." The two share a laugh. "I wondered what you meant for a minute."

Matt makes some awkward gestures in an attempt to stop a potentially uncomfortable moment.

"What did you mean?" asks the other, and Matt is at a loss for words.

The scene cuts to the men at a restaurant, where Matt drinks coffee and looks longingly at his co-worker, who eats Alpen cereal. "Be a little less hasty," the announcer says, "with a breakfast that's got a lot more to it. Less haste. More Alpen."

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