The camera returns to the face of the robbed man. The door bell rings and an expression of shock comes across his face. The screen fades and the words, "Polaroid. See what develops" appears.
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Company: Polaroid Corp.
    View Company Scorecard / Contact Company
Brand: Polaroid
Ad Title: The Hostage
Business Category: Cameras/Film
Media Outlets: Television
Country: United States
Region: North America
Agency: Grant Scott & Hurley
Year: 1998
Target: Mainstream
Company: Polaroid Corp.
    View Company Scorecard / Contact Company
Brand: Polaroid
Ad Title: The Hostage
Business Category: Cameras/Film
Media Outlets: Television
Country: United States
Region: North America
Agency: Grant Scott & Hurley
Year: 1998
Target: Mainstream
Company: Polaroid Corp.
    View Company Scorecard / Contact Company
Brand: Polaroid
Ad Title: The Hostage
Business Category: Cameras/Film
Media Outlets: Television
Country: United States
Region: North America
Agency: Grant Scott & Hurley
Year: 1998
Target: Mainstream
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Theme(s)

Leatherman

GLBT Punch Line

Sexual Predator/Practice

Theme Breakdown

AdRespect Score: 
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After being robbed, a man is left tied to a chair with a piece of duct tape on his mouth. Desperate to find a way to get help, the man looks around his apartment looking for something to help him get free.

His first thought is for the phone, but it has been destroyed. He realizes that he has a Polaroid camera and manages to not only move across the room to get it, but take a picture of himself with it using only his feet.

He then throws the picture out of the window in hopes that someone will find it and know it is a cry for help. Two men, dressed as "leather daddies," find the picture and pick it up. Instead of interpreting it as a call for help, they think it is an invitation for something more intimate. The two smile at each other.

The camera returns to the face of the robbed man. The door bell rings and an expression of shock comes across his face. The screen fades and the words, "Polaroid. See what develops" appears.

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