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Company: Diageo
    View Company Scorecard / Contact Company
Brand: Red Stripe
Ad Title: Creepy Foot Doctor
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: BBDO Worldwide
Year: 2006
Target: Mainstream
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Theme(s)

Sexual Predator/Practice

Theme Breakdown

AdRespect Score: 
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A young man finds himself in the podiatrist's chair for an examination. The podiatrist appears to be fondling the young man's foot and mumbles to himself, "soft," which clearly makes the young man uncomfortable.

The Red Stripe Announcer appears at the back of the office and says "Boo creepy foot doctor. Hooray Beer!"

This commercial earns a Negative rating because it suggests that homosexual desire is "creepy" and that a gay doctor would not be able to control himself with his male patients.

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