A young man riding in a moving truck arrives to his new town and is very happy. "They're all so pretty! I love this town," he exclaims.
His happiness is short lived when he goes to class the next day and sits next to an attractive girl who flirts with him, but is shocked when she answers her cell phone with a husky voice. She calls another pretty friend over, who has a deep voice as well. Then the professor begins speaking and has a deep voice as well.
Appalled, he runs out of class. Sitting in a restaurant, women at tables around him and the waitress all speak with male sounding voices. Once again, he runs out. As if a bad dream now, everyone he passes, a chorus of women sing like men in the park, and other women on the street call out to him, asking if he's okay -- all sound similarly male.
As he runs in pathos down the sidewalk, he knocks down a less-than-pretty girl with eyeglasses -- but she complains with a squeaky though feminine voice. Later, in bed together and surprised at her luck, she asks him why he picked her. He says it was her voice, and she tells him she does not go to the games.
The ad closes with thousands of screaming female fans inside Tokyo's Ajinomoto Stadium who have all gone hoarse, and the text invites fans to shout all they like.
While this ad is light-hearted in intent, and trying to emphasize the attraction of women to sports, transgender women and some lesbians will respond negatively to the joke, as they go through too much trouble when not appearing or sounding feminine enough to others.