Four people are interviewed on camera about relationships. A woman with short hair and dangling earrings says, "I've always believed love is where you find it. And you get what you look for."
A man with salt-and-pepper hair says, "We met and there was -- Bam! -- this overwhelming feeling of 'yes!' "
Another woman, with long black hair, says, "I wasn't even looking for a long-term relationship...at ALL." There is then an image of her and a child playing together.
A young guy in a tie says, "And there's no question -- you're together, you're a family."
A female narrator injects, "There are all kinds of families." The text reads "A family is a family." The four people who had spoken individually are now together as couples, the two men holding each other and the two women with the little girl.
The men are then shown kissing and the women are close together.
Created to support Bill 167, which would have recognized same-sex relationships, this campaign was sent to every TV station, who declined to air them for free as Public Service Announcements. So the group raised $10,000 (Canadian) to air just this ad in the group on Toronto's progressive City TV, but it was only enough to air during late night for a few weeks.
The bill did not pass then, during the New Democratic Party leadership. However, in 1999 the Conservative government was forced by court challenges to introduce similar legislation which subsequently passed in the Federal government.