A man with salt-and-pepper hair says, "We met and there was -- Bam! -- this overwhelming feeling of 'yes!' "

Another woman, with long black hair, says, "I wasn't even looking for a long-term relationship...at ALL." There is then an image of her and a child playing together.

A young guy in a tie says, "And there's no question -- you're together, you're a family."

A female narrator injects, "There are all kinds of families." The text reads "A family is a family." The four people who had spoken individually are now together as couples, the two men holding each other and the two women with the little girl.

The men are then shown kissing and the women are close together.

Created to support Bill 167, which would have recognized same-sex relationships, this campaign was sent to every TV station, who declined to air them for free as Public Service Announcements. So the group raised $10,000 (Canadian) to air just this ad in the group on Toronto's progressive City TV, but it was only enough to air during late night for a few weeks.

The bill did not pass then, during the New Democratic Party leadership. However, in 1999 the Conservative government was forced by court challenges to introduce similar legislation which subsequently passed in the Federal government.
" /> --->
Home - AdRespect Advertising Media Program
Adding image to dropdown list
spacer
AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Coalition for Lesbian and Gay Rights of Ontario
    View Company Scorecard / Contact Company
Brand: Coalition for Lesbian & Gay Rights in Ontario
Ad Title: To Love & To Cherish
Business Category: Regional/Local Politics
Media Outlets: Television
Country: Canada
Region: North America
Agency: Roundhouse Films
Year: 1994
Target: Mainstream
none

Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

Four people are interviewed on camera about relationships. A woman with short hair and dangling earrings says, "I've always believed love is where you find it. And you get what you look for."

A man with salt-and-pepper hair says, "We met and there was -- Bam! -- this overwhelming feeling of 'yes!' "

Another woman, with long black hair, says, "I wasn't even looking for a long-term relationship...at ALL." There is then an image of her and a child playing together.

A young guy in a tie says, "And there's no question -- you're together, you're a family."

A female narrator injects, "There are all kinds of families." The text reads "A family is a family." The four people who had spoken individually are now together as couples, the two men holding each other and the two women with the little girl.

The men are then shown kissing and the women are close together.

Created to support Bill 167, which would have recognized same-sex relationships, this campaign was sent to every TV station, who declined to air them for free as Public Service Announcements. So the group raised $10,000 (Canadian) to air just this ad in the group on Toronto's progressive City TV, but it was only enough to air during late night for a few weeks.

The bill did not pass then, during the New Democratic Party leadership. However, in 1999 the Conservative government was forced by court challenges to introduce similar legislation which subsequently passed in the Federal government.

none

Darus Walls , Milwaukee
Very well put together. What courageous efforts by those that made sure this aired somewhere! It may have just changed some lives.

Remmy , Detroit
Wow... that was awesome. It had an overwhelming subtle beauty to it that must've kept even conservatives watching.

none



In Sickness & In Health
Company: Coalition for Lesbian and Gay Rights of Ontario
Brand: Coalition for Lesbian & Gay Rights in Ontario
Country: Canada
Region: North America
Year: 1994

AdRespect Score:


To Have & To Hold
Company: Coalition for Lesbian and Gay Rights of Ontario
Brand: Coalition for Lesbian & Gay Rights in Ontario
Country: Canada
Region: North America
Year: 1994

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2023 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex