He's shown sitting outside of a hospital room, with his head in his hands. "Car accident. But we promised we'd always be there for each other. The hospital won't let me visit very often and I'm not allowed to choose the course of treatment. I'm not considered family."

A female narrator injects, "There are all kinds of families." The text reads "A family is a family."

Though the delivery may have been a bit shrill for some, the ad and campaign touch on some very realistic discrimination issues lesbians and gays face in many places.

The man continues, "We're not considered family because we live in Ontario and we're gay. So he's in there and I'm out in the hall. I mean, 13 years... I'd say that counts."

Created to support Bill 167, which would have recognized same-sex relationships, this campaign was sent to every TV station, who declined to air them for free as Public Service Announcements. So the group raised $10,000 (Canadian) to air just this ad in the group on Toronto's progressive City TV, but it was only enough to air during late night for a few weeks.

The bill did not pass then, during the New Democratic Party leadership. However, in 1999 the Conservative government was forced by court challenges to introduce similar legislation which subsequently passed in the Federal government.
" /> --->
Home - AdRespect Advertising Media Program
Adding image to dropdown list
spacer
AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Coalition for Lesbian and Gay Rights of Ontario
    View Company Scorecard / Contact Company
Brand: Coalition for Lesbian & Gay Rights in Ontario
Ad Title: In Sickness & In Health
Business Category: Regional/Local Politics
Media Outlets: Television
Country: Canada
Region: North America
Agency: Roundhouse Films
Year: 1994
Target: Mainstream
none

Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

In a sometimes angry, sometimes tearful delivery, a mid-30s guy wearing a wedding band says to the camera, "The love of my life is lying in a hospital room with machines and tubes everywhere."

He's shown sitting outside of a hospital room, with his head in his hands. "Car accident. But we promised we'd always be there for each other. The hospital won't let me visit very often and I'm not allowed to choose the course of treatment. I'm not considered family."

A female narrator injects, "There are all kinds of families." The text reads "A family is a family."

Though the delivery may have been a bit shrill for some, the ad and campaign touch on some very realistic discrimination issues lesbians and gays face in many places.

The man continues, "We're not considered family because we live in Ontario and we're gay. So he's in there and I'm out in the hall. I mean, 13 years... I'd say that counts."

Created to support Bill 167, which would have recognized same-sex relationships, this campaign was sent to every TV station, who declined to air them for free as Public Service Announcements. So the group raised $10,000 (Canadian) to air just this ad in the group on Toronto's progressive City TV, but it was only enough to air during late night for a few weeks.

The bill did not pass then, during the New Democratic Party leadership. However, in 1999 the Conservative government was forced by court challenges to introduce similar legislation which subsequently passed in the Federal government.

none

Leo Parado , Hayward, CA
I wish the No on 8 campaign in California had seen this and made a similar ad. It's powerful and gets the point across.
Pike , Ft. Mc, Alberta, Canada
It is a welcome shock that the realities of the gay and lesbians community are brought to the eyes of the heterosexual community; it needs to understand that the gay community deserves the same common-law & marriage rights.

B. Kniipe , Coquitlam, Canada
As sad as this is, it holds a wonderful point.

none



To Have & To Hold
Company: Coalition for Lesbian and Gay Rights of Ontario
Brand: Coalition for Lesbian & Gay Rights in Ontario
Country: Canada
Region: North America
Year: 1994

AdRespect Score:


To Love & To Cherish
Company: Coalition for Lesbian and Gay Rights of Ontario
Brand: Coalition for Lesbian & Gay Rights in Ontario
Country: Canada
Region: North America
Year: 1994

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2023 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex