Scenes from the new game appear and asks, "What will you do with their lives?"

Viewers see a man and woman lying in the grass. The screen says, "Give them what they want." Then those things are listed off: fortune, knowledge, romance, fame, and family.

When the word romance is onscreen, a man jumps into a woman's arms, and a straight couple is shown kissing in a steamy hot tub. Then a female couple is passionately kissing. One woman wears a red dress and knee high boots, while the other has on an orange tank top and pumps. Her hair appears to be in an up-do.

The same-sex couple appears only momentarily, but the two woman are clearly a part of the romance sequence.

A character selection screen reads, "Unleash your creativity." Aerial shots of houses follow. "Move them into a 3D world," it says, and ends with the Sims 2 logo.
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Company: Electronic Arts
    View Company Scorecard / Contact Company
Brand: The Sims 2
Ad Title: What They Want
Business Category: Computers/Software/Tech
Media Outlets: Television
Country: United States
Region: North America
Agency: Odiorne, Wilde, Narraway & Partners
Year: 2004
Target: Mainstream
Ad Spotter: Jessica Shockey
Company: Electronic Arts
    View Company Scorecard / Contact Company
Brand: The Sims 2
Ad Title: What They Want
Business Category: Computers/Software/Tech
Media Outlets: Television
Country: United States
Region: North America
Agency: Odiorne, Wilde, Narraway & Partners
Year: 2004
Target: Mainstream
Ad Spotter: Jessica Shockey
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Theme(s)

Same-Sex Affection

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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This ad opens with the words "Challenge everything" -- which seems to imply sexual orientation as well.

Scenes from the new game appear and asks, "What will you do with their lives?"

Viewers see a man and woman lying in the grass. The screen says, "Give them what they want." Then those things are listed off: fortune, knowledge, romance, fame, and family.

When the word romance is onscreen, a man jumps into a woman's arms, and a straight couple is shown kissing in a steamy hot tub. Then a female couple is passionately kissing. One woman wears a red dress and knee high boots, while the other has on an orange tank top and pumps. Her hair appears to be in an up-do.

The same-sex couple appears only momentarily, but the two woman are clearly a part of the romance sequence.

A character selection screen reads, "Unleash your creativity." Aerial shots of houses follow. "Move them into a 3D world," it says, and ends with the Sims 2 logo.

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Abby , Portland, OH
I'm a bit biased in favor of this commercial because I love The Sims! I especially love how every Sim is bisexual. However, something a few Simmers have noticed about the game is that certain Sims always seem more interested in the same sex than the opposite sex. Not many - around 10%. (Hmmm...) I'm guessing they didn't advertise that bit of realism, in order to keep Focus on the Family from getting upset.

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The Player/Dancing
Company: Electronic Arts
Brand: The Sims Hot Date
Country: United States
Region: North America
Year: 2001

AdRespect Score:

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