Before images appear, text announces, "Don't over drink. Don't live drunk."
A young man awakens on his couch and finds Polaroid pictures on the coffee table, proof of the previous night's alcoholic and entertainment excesses -- including one of someone in makeup and a feather boa.
As he stands up to cross the room, his socked foot lands in a leftover pizza. He lifts the blanket on a friend nearby, who isn't quite conscious and merely says, "touchdown" -- a game of football playing in his head.
The first fellow then finds the original feather boa on the floor as he wanders into the bathroom. He closes the mirror on the medicine cabinet to find that it was he
who was wearing the makeup and boa in the photo as he mutters, "Oh no."
Final text warns, "Drink responsibly. Live responsibly."
Obviously a reference to a wild night of amusement, the ad suggests somewhat ominously that the cross-gender play was irresponsible.