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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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Bathtub
Company: Parship Group
Brand: Parship Group
Country: Germany
Year: 2021
Region: Europe
Business Category: Dot-com
Medium: Television
Target: Gays
Agency: unknown

AdRespect Score:


Hero
Company: Bacardi Ltd.
Brand: 42 Below
Country: Australia , New Zealand
Year: 2007
Region: Australia/New Zealand
Business Category: Alcoholic Beverages
Medium: Television
Target: Gays
Agency: unknown

AdRespect Score:


Gay
Company: Bacardi Ltd.
Brand: 42 Below
Country: New Zealand
Year: 2006
Region: Australia/New Zealand
Business Category: Alcoholic Beverages
Medium: Television
Target: Gays
Agency: Consortium Group

AdRespect Score:


Share the Love
Company: Giorgio Armani S.p.A.
Brand: A/X Armani Exchange
Country: United States
Year: 2010
Region: US National
Business Category: Fashion/Apparel
Medium: Social Media
Target: Gays
Agency: Giorgio Armani In-house



Make a difference, start with us
Company: ABN AMRO Bank
Brand: ABN AMRO Bank
Country: Netherlands
Year: 2020
Region: Europe
Business Category: Financial Services
Medium: Television
Target: Gays
Agency: unknown

AdRespect Score:


Absolut Outrageous
Company: Pernod Ricard
Brand: Absolut vodka
Country: United States
Year: 2012
Region: US National
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: TBWA Worldwide



First Love
Company: Aetna
Brand: Aetna
Country: United States
Year: 2015
Region: US National, Global
Business Category: Financial Services
Medium: Online Video
Target: Gays
Agency: unknown

AdRespect Score:


Love is Welcome Here
Company: Airbnb
Brand: Airbnb
Country: United States
Year: 2015
Region: Global
Business Category: Dot-com
Medium: Online Video
Target: Gays
Agency: unknown

AdRespect Score:


Change Attitude (Walking)
Company: Alliance for South Asian AIDS Prevention (ASAAP)
Brand: Alliance for South Asian AIDS Prevention (ASAAP)
Country: Canada , India
Year: 2007
Region: North America, Asia
Business Category: Nonprofit/NGO (non-gay)
Medium: Print
Target: Gays
Agency: in-house



Change Attitude 2
Company: Alliance for South Asian AIDS Prevention (ASAAP)
Brand: Alliance for South Asian AIDS Prevention (ASAAP)
Country: Canada , India
Year: 2007
Region: North America, Asia
Business Category: Nonprofit/NGO (non-gay)
Medium: Print
Target: Gays
Agency: in-house


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