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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Saturday, January 16, 2021

Cadbury
Creme Egg Golden Goobilee
Europe
2021
United Kingdom

Sony Corp.
My Best Friend's Wedding trailer
US National
1997
United States

Sony Corp.
Philadelphia movie trailer
US National
1993
United States

ABC Television
ABC Soap Promotion
US National
1977
United States

NBC
An Early Frost promotion
US National
1985
United States

ViacomCBS
Brothers - Opening Sequence
US National
1984
United States

Diageo
I'm Scary of a Mary Without Smirnoff
US National
1967
United States

Donovan Manufacturing Co.
Fuel for the Yule Spirit
US National
1947
United States

Liggett & Myers Tobacco Co.
I Can Tell That Taste in the Dark
US National
1923
United States

Maidenform Brands
Transvestite Temptation!
US National
1970
United States

Ovaltine Foods
Sissy...They Called Him
US National
1950
United States

Kind & Knox Gelatine
Don't Feed A Man "Sissy-Sweet" Salad!
US National
1938
United States

Diageo
Welcome to the Fun%: Vogue
US National
2019
United States

J Sainsbury
Every Bit of Christmas
Europe
2020
United Kingdom

Netflix
A New York Christmas Wedding
US National
2020
United States

Commercial Closet Association

Matthew Shepard
Company: Friends of Gordon Smith
Brand: Gordon Smith
Region: North America, US Regional
Country: United States
Agency: Friends of Gordon Smith In-house
Year: 2008
Target: Mainstream
AdRespect Score: 

Details
Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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