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 AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.

Founded by business journalist Michael Wilke, AdRespect began in 1996 in NYC as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect. The AdRespect archive contains nearly 6,000 LGBT-themed ads from around the world going back to 1917. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Sunday, May 28, 2017

IcelandAir
Points - Roald & Sigurþór
Global
2017
Iceland

Google Inc.
Google Goals
US National
2016
United States

Heineken International
Cocktail
Europe
2017
United Kingdom

Unilever
Is it OK for Guys...
US National
2017
United States

Armour & Company
Kids March
US National
1967
United States

Armour & Company
Fun House
US National
1970
United States

New York City Health Department
Barekbacked? We've Got You Covered!
US Regional
2017
United States

Long Island Convention and Visitors Bureau
O Say Can You Sea
US National
2017
United States

Greater Ft. Lauderdale Convention & Visitors Bureau
Hello Happily Ever After (wedding)
US National
2017
United States

Greater Louisville Convention & Visitors Bureau
Fall in love with the city that loves all.
US National
2017
United States

New York City Health Department
We've got you covered!
US Regional
2017
United States

Visit Orlando
Selfie
US National
2017
United States

The Walgreen Co.
Take comfort in knowing we have your back.
US National
2017
United States

Target Corp.
Be Yourself, Together - Gals
US National
2017
United States

New York City Health Department
We Stay Sure
US Regional
2017
United States

Commercial Closet Association

Cabaret Trailer
Company: 20th Century Fox
Brand: Cabaret
Region: North America, US National
Country: United States
Agency: 20th Century Fox in-house
Year: 1972
Target: Mainstream
AdRespect Score: 

Details
Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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